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FAQ's about the NTH DevilRay

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FAQ's about The NTH DevilRay

For the full history of the DevilRay design, see our blog posts about it

Q: When will we see 'real-world' pics of the DevilRay?

A: The DevilRay is currently being prototyped. We hope to have professional photographs of the DevilRay completed by late September, if not sooner. 

Until then, what you see on our website and social media pages are 3D illustrations, for illustrative purposes only. Colors, textures and finishes may be slightly different in real life.

We will post real-world photographs of the prototypes as soon as we have them. Please follow us on Facebook and Instagram for all the latest pics.

Q: When will the DevilRay be available to purchase?

A: We hope to begin pre-orders sometime in late September or early to mid-October 2017, with delivery targeted for spring (March/April/May) 2018. 

We hope to have real-world photographs of the prototypes before starting pre-orders, but we may not.

As soon as we finalize the pre-order start date, we'll announce it in our email newsletter and on social media, and update it here. If it's not updated, it hasn't been set.

Please subscribe to our email newsletter using the form at the bottom of the page, or create a customer account to get all the updates regarding pre-orders.

Q: How will pre-orders be structured?

A: We do not do pre-orders in installments, just one payment, which will be significantly discounted from the eventual retail price.

Planned pricing for the DevilRay is $700 in-stock, with a limited number of early-bird pre-orders starting at $450, and going up from there.

Planned pricing is subject to change based on updated production cost estimates, and will be announced ahead of time in our email newsletter.

Pre-order prices will go up based on the number sold, and as we near our target delivery date. 

We STRONGLY recommend you review our best practices for pre-order success prior to pre-orders starting, as well as our pre-order policies, and shipping, warranty & returns info, which includes details about additional discounts available when you pre-order more than one.


The DevilRay will be offered in 4 colorways, seen below - black sunray, silver/white sunray, matte orange, and matte turquoise, all on a bracelet (which is the ONLY option), and each available with a choice of date window at 6 o'clock, or no date, with these specs:

CASE – 316L Stainless Steel with 120-click unidirectional saw-tooth bezel, engraved & lumed screw-down saw-tooth crown, and stamped & engraved case-back with custom DevilRay image.

DIMENSIONS – 43mm Ø x 46mm lug length x 14mm thickness with 22mm lugs.

BEZEL INSERT - X1-Superluminova-lumed DLC-coated 316L stainless steel with 60-minute count-up timer and 12-hour gradations.

CRYSTAL – Raised and double-domed anti-reflective sapphire.

WATER RESISTANCE – 500m / 1640 feet / 50 ATM

MOVEMENT – Swiss Technology Production automatic calibre STP1-11, with 44 hour power reserve, and accuracy of +/- 15 secs/day.

DIAL - Sunray finish on black and silver/white dials. Matte finish on orange and turquoise dials, all with applied hour indices, "quarter-pipe" minute track and raised depth-meter/seconds track.

DATE WHEEL - The black dial will have a black date wheel. The others will all be white.

LUME (Dial, hands and bezel) - Brighter, longer-lasting X1 Swiss Superluminova, pale green C5 on black and silver/white dials, GL White on orange and turquoise dials.

BRACELET - Custom-designed and tapering 5-link "tank-tread/whiptail" bracelet with solid end-links and ratcheting 20mm expansion clasp, sized for wrists from ~6" to ~8.5", as depicted below.

These designs are FINAL. Lugs cannot be drilled through because of the location of the lug holes. Please do not contact us with suggested changes to the DevilRay.

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